The impact of candidate appearance and advertising strategies on election results
Year of publication: |
2011
|
---|---|
Authors: | Hoegg, Joandrea ; Lewis, Michael V. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, 5, p. 895-909
|
Subject: | Politiker | Politicians | Charisma | Markenführung | Brand management | Wahlverhalten | Voting behaviour | Persönlichkeitspsychologie | Personality psychology | Erfolgsfaktor | Success factor | USA | United States |
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