The impact of cause-related marketing campaigns on the reputation of corporations and NGOs
Year of publication: |
2021
|
---|---|
Authors: | Bianchi, Enrique Carlos ; Daponte, Gaspar Gracia ; Pirard, Leticia |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 2, p. 187-205
|
Subject: | Corporate reputation | Cause-related marketing | NGO image | Corporation-NGO’s alliance | Nichtregierungsorganisation | Non-governmental organization | Cause-Related Marketing | Firmenimage | Reputation | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management | Strategische Allianz | Strategic alliance | Unternehmenskooperation | Inter-firm cooperation |
-
Tao, Weiting, (2024)
-
An integrated model of cause-related marketing strategy development
Liu, Gordon, (2014)
-
Castellano, Sylvaine, (2023)
- More ...
-
Bianchi, Enrique Carlos, (2020)
-
CSR practices, identification and corporate reputation
Bruno, Juan Manuel, (2020)
-
YPF sustainability : renovation of service stations and YPF full stores
Bianchi, Enrique Carlos, (2023)
- More ...