The impact of cause-related marketing on millennials' product attitudes and purchase intentions
Year of publication: |
2019
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Authors: | Eastman, Jacqueline Kilsheimer ; Smalley, K. Bryant ; Warren, Jacob C. |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 25.2019, 6, p. 799-826
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Subject: | Cause-related marketing | CSR | millennials | social media | Corporate Social Responsibility | Corporate social responsibility | Cause-Related Marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Marketing | Internet marketing |
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