The impact of celebrity endorsement on brand knowledge : a comparative study in Mauritius
Year of publication: |
June 2018
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Authors: | Ladkoo, Adjnu Damar ; Ismael, Fatmah Bibi Amina |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 8.2018, 2, p. 85-114
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Subject: | Brand | Celebrity | Endorsement | Knowledge | Image | Nike | Adidas | Consumer | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenführung | Brand management | Mauritius | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour |
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