The Impact of Cognitive Inertia on Postconsumption Evaluation Processes
| Year of publication: |
2003
|
|---|---|
| Authors: | Mattila, Anna S. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 31.2003, 3, p. 287-299
|