The impact of cognitive style, entrepreneurial attitudes and gender on competitive price responses
Year of publication: |
2017
|
---|---|
Authors: | Estelami, Hooman ; Nejad, Mohammad G. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 7, p. 759-770
|
Subject: | Gender | Entrepreneurship | Simulation | Reactive pricing | Decision style | Price reaction | Geschlecht | Kognition | Cognition | Entrepreneurship approach | Preismanagement | Pricing strategy | Unternehmensgründung | Business start-up | Persönlichkeitspsychologie | Personality psychology |
-
Entrepreneurial cognitions in academia : exploring gender differences
Alonso-Galicia, Patricia Esther, (2015)
-
The influence of gender on entrepreneurial intention : the mediating role of perceptual factors
Camelo-Ordaz, Carmen, (2016)
-
Chin, Jia Wei, (2024)
- More ...
-
Pricing financial services innovations
Nejad, Mohammad G., (2012)
-
The role of cognitive and demographic profile of future managers on product elimination decisions
Estelami, Hooman, (2022)
-
Pricing financial services innovations
Nejad, Mohammad G., (2012)
- More ...