The impact of color and animation on sports viewers' attention to televised sponsorship signage
Christoph Breuer and Christopher Rumpf
| Year of publication: |
2015
|
|---|---|
| Authors: | Breuer, Christoph ; Rumpf, Christopher |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 29.2015, 2, p. 170-183
|
| Subject: | sport sponsorship | viewer attention | viewer confusion | signage color | signage animation | eye tracking | Sponsoring | Sponsorship | Wahrnehmung | Perception | Fernsehwerbung | Television advertising | Sportmarketing | Sports marketing | Sport | Sports | Visuelle Wahrnehmung | Visual perception | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Fernsehen | Television |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526499