The Impact of Common Features on Consumer Preferences: A Case of Confirmatory Reasoning
Year of publication: |
2001
|
---|---|
Authors: | Chernev, Alexander |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 27.2001, 4, p. 475-488
|
Saved in:
Saved in favorites
Similar items by person
-
Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
Chernev, Alexander, (2015)
-
Semantic Anchoring in Sequential Evaluations of Vices and Virtues
Chernev, Alexander, (2011)
-
Chernev, Alexander, (2010)
- More ...