The impact of competition and consumer preferences on the location choices of multinational enterprises
Year of publication: |
2015
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Authors: | Adler, Nicole ; Hashai, Niron |
Published in: |
Global strategy journal : GSJ. - Hoboken, NJ : Wiley, ISSN 2042-5791, ZDB-ID 2667408-7. - Vol. 5.2015, 4, p. 278-302
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Subject: | multinational enterprise | location decision | competition | consumer preferences | regional MNEs | discrete choice modeling | Multinationales Unternehmen | Transnational corporation | Betriebliche Standortwahl | Firm location choice | Konsumentenverhalten | Consumer behaviour | Wettbewerb | Competition | Diskrete Entscheidung | Discrete choice | Auslandsinvestition | Foreign investment | Standortwahl | Location choice |
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