The Impact of Congruity and Country Image on Global Brand Alliance Evaluation
Year of publication: |
2013
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Authors: | Hao, Andy Wei ; Hu, Michael Y. ; Bruning, Edward R. ; Liu, Xin |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 25.2013, 2 (1.3.), p. 107-123
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Saved in:
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