The Impact of Consumer Innovation Types on Consumers' New Product Adoption: A Taxonomy
| Year of publication: |
2008
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|---|---|
| Authors: | Stock-Homburg, Ruth ; Schultz, Christian |
| Institutions: | Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/35532/ Published in Proceedings of the American Marketing Association 2009 Winter Educators’ Conference (2008) |
| Source: |
Persistent link: https://www.econbiz.de/10008524313