THE IMPACT OF CONSUMERS ATTITUDE TOWARD ADVERTISING ON PRODUCT ATTITUDE
Year of publication: |
2010
|
---|---|
Authors: | Raluca, Comiati ; Ioan, Plaias |
Published in: |
Interdisciplinary Management Research. - Ekonomski Fakultet. - Vol. 6.2010, p. 727-738
|
Publisher: |
Ekonomski Fakultet |
Subject: | advertising | ad attitude | product attitude | household products | longterm use products |
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