The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Year of publication: |
2011-08
|
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Authors: | Wiebach, Nicole ; Diels, Jana L. |
Institutions: | Sonderforschungsbereich 649: Ökonomisches Risiko, Wirtschaftswissenschaftliche Fakultät |
Subject: | Out-of-Stock | Context Effects | Phantoms | Promotion | Preference Shifts |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Number SFB649DP2011-050 48 pages |
Classification: | M31 - Marketing ; C12 - Hypothesis Testing ; C13 - Estimation ; C81 - Methodology for Collecting, Estimating, and Organizing Microeconomic Data |
Source: |
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole, (2011)
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Diels, Jana Luisa, (2011)
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Diels, Jana Luisa, (2011)
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole, (2011)
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The impact of context and promotion on consumer responses and preferences in out-of-stock situations
Wiebach, Nicole, (2011)
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Context Effects as Customer Reaction on Delisting of Brands
Wiebach, Nicole, (2010)
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