The Impact of Corporate Social Responsibility on Customer Loyalty
Year of publication: |
2016
|
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Authors: | Stanisavljević, Milena |
Publisher: |
Zagreb : IRENET - Society for Advancing Innovation and Research in Economy |
Subject: | corporate social responsibility | loyalty | strategy | management |
Type of publication: | Book / Working Paper |
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Type of publication (narrower categories): | Conference Paper |
Language: | English |
Other identifiers: | hdl:10419/183748 [Handle] RePEc:zbw:entr16:183748 [RePEc] |
Classification: | M14 - Corporate Culture; Social Responsibility ; M31 - Marketing |
Source: |
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