The impact of country-of-origin image on brand loyalty : evidence from Iran
Year of publication: |
2016
|
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Authors: | Esmaeilpour, Fariba ; Abdolvand, Mohammad Ali |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 28.2016, 4, p. 709-723
|
Subject: | Generation Y | Brand loyalty | Brand attitude | Country-of-origin image | Product-origin facet congruency | Iran | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Markentreue | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Ursprungsregeln | Rules of origin | Markenführung | Brand management |
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