The impact of country of origin on pretrial and posttrial product evaluations: The moderating effect of consumer expertise
| Year of publication: |
2003
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|---|---|
| Authors: | Chiou, Jyh-shen |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 20.2003, 10, p. 935
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