The impact of crisis-induced changes in refund policy on consumers' brand trust and repurchase intention
Year of publication: |
2022
|
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Authors: | Leung, Daniel ; Seah, Christine |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 105.2022, p. 1-10
|
Subject: | Refund policy | Polarity of change | Magnitude of change | Refund format | Brand trust | Repurchase intention | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Markenführung | Brand management |
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