The impact of cross-channel integration on retailers' sales growth
Year of publication: |
2015
|
---|---|
Authors: | Cao, Lanlan ; Li, Li |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 91.2015, 2, p. 198-216
|
Subject: | Multi-channel retailing | Cross-channel integration | Channel additions | Sales growth | Grounded theory | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Absatz | Sales |
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