The impact of cross-selling on managing consumer returns in omnichannel operations
Guangyong Yang, Guojun Ji
| Year of publication: |
2022
|
|---|---|
| Authors: | Yang, Guangyong ; Ji, Guojun |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 111.2022, p. 1-10
|
| Subject: | Consumer returns | Omnichannel operations | Return insurance | Virtual try-on experience | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Kapitaleinkommen | Capital income | Beschwerdemanagement | Complaint management | Kundenservice | Customer service |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2022.102665 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271725