The impact of cultural characteristics on international web design in marketing communications : an analysis
Anna F. Breitenöder
| Year of publication: |
2009
|
|---|---|
| Authors: | Breitenöder, Anna F. |
| Publisher: |
Hamburg : Diplomica-Verl. |
| Subject: | Multinationales Unternehmen | Web-Seite | Gestaltung | Kulturvergleich | Marketing |
| Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 71 S. Ill., graph. Darst. 27 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literatur- und URL-Verz. S. 67 - 70 |
| ISBN: | 978-3-8366-7464-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004938055