The impact of cultural variability on brand stereotype, emotion and purchase intention
Alexander Jakubanecs, Magne Supphellen, James G. Helgeson, Hege Mathea Haugen and Njål Sivertstøl
| Year of publication: |
2023
|
|---|---|
| Authors: | Jakubanecs, Alexander ; Supphellen, Magne ; Helgeson, James G. ; Haugen, Hege Mathea ; Sivertstøl, Njål |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 40.2023, 1, p. 112-123
|
| Subject: | Brand management | Brands as intentional agents framework | Culture | Global brands | Stereotype content model | Markenführung | Konsumentenverhalten | Consumer behaviour | Emotion | Markenartikel | Brand | Internationales Marketing | International marketing | Kulturelle Identität | Cultural identity | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-01-2022-5121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536012