The impact of customer experience and perceived value on sustainable social relationship in blogs : an empirical study
Year of publication: |
July 2015
|
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Authors: | Chen, Shih-Chih ; Lin, Chieh-Peng |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 96.2015, p. 40-50
|
Subject: | Sustainable social relationship | Continuance intention | Customer experience | Perceived value | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Soziale Beziehungen | Social relations | Social Web | Social web |
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