The impact of customer relationship marketing on the firm performance: a Spanish case
Year of publication: |
2005
|
---|---|
Authors: | Izquierdo, Carmen Camarero ; Cillán, Jesús Gutiérrez ; Gutiérrez, Sonia San Martín |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 19.2005, 4, p. 234-244
|
Saved in:
Saved in favorites
Similar items by person
-
The consumer's relational commitment: main dimensions and antecedents
Gutiérrez, Sonia Sanmartín, (2004)
-
The interaction of dependence and trust in long-term industrial relationships
Izquierdo, Carmen Camarero, (2004)
-
Developing relationships within the framework of local economic development in Spain
Izquierdo, Carmen Camarero, (2008)
- More ...