The impact of customer-specific and market-related variables on the preference for highly innovative products
Year of publication: |
2015
|
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Authors: | Helm, Roland ; Conrad, Daniel |
Published in: |
Review of managerial science. - Berlin : Springer, ISSN 1863-6683, ZDB-ID 2296460-5. - Vol. 9.2015, 1, p. 61-88
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Subject: | Optimal stimulation theory | Adaption | Innovation | Exploratory consumer behavior | Reputation | Market characteristics | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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