The impact of customer-specific marketing expenses on customer retention and customer profitability
Sander van Triest; Maurice J. G. Bun; Erik M. van Raaij; Maarten J. A. Vernooij
| Year of publication: |
2009
|
|---|---|
| Authors: | Triest, Sander van ; Bun, Maurice J. G. ; Raaij, Erik M. van ; Vernooij, Maarten J. A. |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 20.2009, 2, p. 125-138
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003819961