The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal
Cheng-Lung Wu, Ngai Ki Ma
| Year of publication: |
2022
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|---|---|
| Authors: | Wu, Cheng-Lung ; Ma, Ngai Ki |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-13
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| Subject: | Airport retail | Context-aware marketing | Mobile marketing | Nonaeronautical revenues | Push notifications | Konsumentenverhalten | Consumer behaviour | Flughafen | Airport | Einzelhandel | Retail trade | Mobilkommunikation | Mobile communications | Mobile Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102941 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209700