The impact of death on consumer responses to celebrity endorser misbehavior
Year of publication: |
October 2017
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Authors: | Boeuf, Benjamin |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 10, p. 917-930
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Subject: | celebrity misbehavior | endorsement | death | blame attribution | cognitive dissonance | brand attitude | Konsumentenverhalten | Consumer behaviour | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Sterblichkeit | Mortality | Markenimage | Brand image | Kognition | Cognition | Markenführung | Brand management |
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