The impact of demographic similarity on customers in a service setting
Year of publication: |
2022
|
---|---|
Authors: | Cavusgil, Erin ; Yayla, Serdar ; Kutlubay, Omer Cem ; Yeniyurt, Sengun |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 145-160
|
Subject: | Age similarity | Customer expenditure | Demographic similarity | Gender similarity | Income similarity | Intent to return | Race similarity | Geschlecht | Gender | Konsumentenverhalten | Consumer behaviour | Alternde Bevölkerung | Aging population | Beziehungsmarketing | Relationship marketing | Bevölkerungsentwicklung | Demographic development |
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