The Impact of Different Levels of Fear Appeal HIV/AIDS Social Advertising and Racial Characteristics on Fear, Attitude and Efficacy
Year of publication: |
2010-07-05
|
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Authors: | Terblanche, Nic S. ; Terblanche-Smit, Marlize |
Institutions: | Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA) |
Subject: | Social Marketing | Advertising | HIV/AIDS | Fear Appeals |
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