The impact of digital social responsibility on customer trust and brand equity : an evidence from social commerce in Thailand
Year of publication: |
2019
|
---|---|
Authors: | Puwirat, W. ; Suchart Tripopsakul |
Published in: |
European research studies. - Piraeus : [Verlag nicht ermittelbar], ISSN 1108-2976, ZDB-ID 2479315-2. - Vol. 22.2019, 2, p. 181-198
|
Subject: | Digital Social Responsibility | Social Commerce | Customer Trust | Brand Equity | Thailand | Social Web | Social web | Vertrauen | Confidence | Markenimage | Brand image | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Markenführung | Brand management | Online-Handel | Online retailing |
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