The impact of dynamic presentation format on consumer preferences for hedonic products and services
Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend, & R. Krishnan
| Year of publication: |
2015
|
|---|---|
| Authors: | Roggeveen, Anne L. ; Grewal, Dhruv ; Townsend, Claudia ; Krishnan, R. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 6, p. 34-49
|
| Subject: | video | dynamic presentation | presentation | hedonic | images | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011410745