The impact of e-commerce on consumer online purchase intention : an evidence from Pakistani consumers
Sadia Ashraf and Muhammad Zahid Iqbal
| Year of publication: |
2023
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|---|---|
| Authors: | Ashraf, Sadia ; Iqbal, Muhammad Zahid |
| Published in: |
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021. - Cham : Springer International Publishing, ISBN 978-3-031-18663-9. - 2023, p. 189-202
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| Subject: | Consumer online purchase intention | E-commerce | Online trust store | Perceive ease to use | Social interaction | Utilitarian feature | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Vertrauen | Confidence | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-18663-9_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013541926