The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Year of publication: |
2023
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Authors: | Awad, Hussain A. H. ; Aboalganam, Khalid M. |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 42.2023, 3/4, p. 542-566
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Subject: | CRM | customer relationship management | e-marketing | marketing orientation | SEM | social CRM capability | social media use | structural equation modelling | Online-Marketing | Internet marketing | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Marketingmanagement | Marketing management | Strukturgleichungsmodell | Structural equation model |
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