The impact of effectuation on small firm buying decisions
Year of publication: |
2018
|
---|---|
Authors: | McGowan, Phillip |
Published in: |
IMP Journal. - Emerald Publishing Limited, ISSN 0809-7259, ZDB-ID 2685755-8. - Vol. 12.2018, 3, p. 444-459
|
Publisher: |
Emerald Publishing Limited |
Subject: | Networking | Effectuation | Small firm | Buyer–supplier relationship | Affordable loss |
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