The impact of emotional arousal levels and valence on product evaluations : from regulatory goal perspective
Year of publication: |
2016
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Authors: | Choi, Nak Hwan ; Jung, Jae Min ; Oyunbileg, Tamir ; Yang, Pianpian |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 78-99
|
Subject: | Emotional arousal | Advertising | Product evaluation | Emotional valence | hedonic | performance | and reliability product attribute | Self-regulatory goal | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung |
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