The impact of emotions on recall : an empirical study on social ads
Year of publication: |
September-October 2017
|
---|---|
Authors: | Missaglia, Anna Laura ; Oppo, Annalisa ; Mauri, Maurizio ; Ghiringhelli, Barbara ; Ciceri, Andrea ; Russo, Vincenzo |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 16.2017, 5, p. 424-433
|
Subject: | Neuromarketing | Emotion | Konsumentenverhalten | Consumer behaviour | Italien | Italy |
-
Cruz, Cassiana Maris Lima, (2016)
-
Pagan, Natália Munari, (2024)
-
Review of neuroscience in marketing: areas, emotions and tools
Gala, Prachi, (2022)
- More ...
-
Understanding organizational aspects for managing crisis situations
Gabrielli, Giorgio, (2019)
-
Understanding organizational aspects for managing crisis situations
Gabrielli, Giorgio, (2019)
-
Ciceri, Andrea, (2020)
- More ...