The Impact of Employee Recognition Programs on Employee Engagement and Motivation : A Case Study of Southwest Airlines

The study makes use of a case study approach and centers on Southwest Airlines, a business well known for its employee-focused culture and high levels of employee engagement. Using both anecdotal and quantitative data, the study examines the effects of Southwest's employee appreciation program on employee engagement and motivation. According to the findings, an employee appreciation program significantly boosts staff engagement and motivation. Particularly, program participants report better levels of job satisfaction, loyalty to the organization, and drive to do well. The results imply that employee recognition programs are a successful tactic for enhancing employee motivation and engagement and can help to create a positive workplace culture