The impact of endorsement on a sport-based social marketing campaign
Year of publication: |
2018
|
---|---|
Authors: | Behnoosh, Shima ; Pearson, Michael N. ; Dickson, Geoff |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 18.2018, 6, p. 478-500
|
Subject: | social marketing | celebrity athlete | endorsement | sport and physical activity | Social Marketing | Social marketing | Sport | Sports | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Werbewirkung | Advertising effects | Sportmarketing | Sports marketing | Gesundheitsvorsorge | Preventive care |
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