The impact of extrinsic and package design attributes on preferences for non-prescription drugs
Year of publication: |
2010
|
---|---|
Authors: | Kauppinen-Räisänen, Hannele |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 33.2010, 2, p. 161-173
|
Subject: | Arzneimittel | Pharmaceuticals | Verpackung | Packaging | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Finnland | Finland |
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