The impact of financial and behavioural sunk costs on consumers' choices
Kármen Kovács
| Year of publication: |
2024
|
|---|---|
| Authors: | Kovács, Kármen |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 41.2024, 2, p. 213-225
|
| Subject: | Sunk costs | Sunk cost effect | Consumer decision | Consumer behaviour | Product switching | Systematic literature review | Konsumentenverhalten | Sunk Costs |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-06-2023-6099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014519723