The impact of fit measures on the consumer evaluation of new co-branded products
Lisanne M. Bouten, Dirk Snelders and Erik Jan Hultink
| Year of publication: |
2011
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|---|---|
| Authors: | Bouten, Lisanne M. ; Snelders, Dirk ; Hultink, Erik J. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 4, p. 455-469
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| Subject: | Markenführung | Brand management | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160948