The Impact of Green Advertising on Consumer Purchase Intention of Green Products
Year of publication: |
2014
|
---|---|
Authors: | Zhu, Bing |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Werbung | Advertising | Umweltbewusstsein | Environmental consciousness |
Extent: | 1 Online-Ressource (9 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 25, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2182906 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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