The impact of green marketing on the consumers' intention to buy green products in the context of the Green Deal
Year of publication: |
2022
|
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Authors: | Cuc, Lavinia Denisia ; Pelău, Corina ; Szentesi, Silviu-Gabriel ; Sanda, Grigorie |
Published in: |
Amfiteatru Economic Journal. - ISSN 2247-9104. - Vol. 24.2022, 60, p. 330-345
|
Publisher: |
Bucharest : The Bucharest University of Economic Studies |
Subject: | Green marketing | green products | environmentally friendly behavior | Green Deal | European Union |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.24818/EA/2022/60/330 [DOI] 181729427X [GVK] hdl:10419/281637 [Handle] |
Classification: | M21 - Business Economics ; M31 - Marketing |
Source: |
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