The impact of green marketing practices on consumer buying decision in Kathmandu valley
Rajeshwari Pradhan
Year of publication: |
2022
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Authors: | Pradhan, Rajeshwari |
Published in: |
Nepalese journal of economics : a publication of Uniglobe College. - Kathmandu, Nepal : Uniglobe College, ISSN 2565-5027, ZDB-ID 2982398-5. - Vol. 7.2023, 3, p. 58-70
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Subject: | eco-brand | green advertisement | green product value | eco-labeling | green packaging consumer buying behavior and environmental awareness | Schweden | Sweden | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Umweltzeichen | Eco-label | Umweltmanagement | Environmental management | Werbewirkung | Advertising effects |
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