The impact of green product through labeling, packaging and product perception for purchasing decision: a review
Harrie Lutfie, Ika Syafrina, Rahmat Hidayat
Year of publication: |
2017
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Authors: | Lutfie, Harrie ; Syafrina, Ika ; Hidayat, Rahmat |
Published in: |
International journal of economic perspectives : IJEP. - Famagusta : Soc., ISSN 1307-1637, ZDB-ID 2464117-0. - Vol. 11.2017, 3, p. 368-373
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Subject: | Green Product | Labeling | Packaging | Purchasing Decision | Schweden | Sweden | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Umweltzeichen | Eco-label | Verpackung | Kaufentscheidung | Purchase decision | Produktinformation | Product information | Zahlungsbereitschaftsanalyse | Willingness to pay | Warenkennzeichnung | Product labelling |
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