The impact of guanxi positioning on the quality of manufacturer-retailer channel relationships : evidence from Taiwanese SMEs
Wen-Kuei Wu, Singa Wang Chiu (Department of Business Administration, Chaoyang University of Technology, Taichung, Taiwan, ROC)
Year of publication: |
September 2016
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Authors: | Wu, Wen Kuei ; Chiu, Singa Wang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 9, p. 3398-3405
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Subject: | Guanxi | Guanxi position | Channel relationship | Interfirm relationship | Soziales Netzwerk | Social network | Taiwan | Lieferantenmanagement | Supplier relationship management | Vertriebsweg | Distribution channel | KMU | SME | China | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network | Unternehmenskooperation | Inter-firm cooperation | Unternehmenserfolg | Firm performance |
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