The impact of guilt and shame in charity advertising : The role of <scp>self‐construal</scp>
Year of publication: |
2021
|
---|---|
Authors: | Xu, Jie |
Published in: |
Journal of Philanthropy and Marketing. - Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 27.2021, 1 (08.02.)
|
Publisher: |
Wiley |
Saved in:
Online Resource
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