The impact of household level heterogeneity in reference price effects on optimal retailer pricing policies
Year of publication: |
2012
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Authors: | Kopalle, Praveen K. ; Kannan, P.K. ; Boldt, Lin Bao ; Arora, Neeraj |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 88.2012, 1, p. 102-115
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