The Impact of Image Management, Self-Justification, and Escalation of Commitment on Knowledge Development in the Marketing Discipline
Year of publication: |
2006
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Authors: | Sharmaa, Dheeraj ; Albers-Miller, Nancy D. ; Pelton, Lou E. ; Straughan, Robert D. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 28.2006, 2, p. 161-171
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