The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Year of publication: |
2019
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Authors: | Ngwe, Donald ; Ferreira, Kris Johnson ; Teixeira, Thales S. |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 6, p. 944-959
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Subject: | e-commerce | friction | online retailing | price discrimination | search costs | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Informationskosten | Information costs | Suchtheorie | Search theory | Online-Handel | Online retailing | Preisdifferenzierung | Price discrimination |
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